Daily news from the Canaries and the islands' biggest English language newspaper on-line
    Sunday 01.08.2010
Daily news from the Canaries and the islands
   Daily news from the Canaries and the islands' biggest English language newspaper on-line

Lidl and large
Ad identity resolved
The identity of the firm behind one of the biggest advertising blitzes in the Canaries in recent times has been revealed.
A Lidl advertising with a big impact
A Lidl advertising with a big impact

31.01.2010 - Thousands of giant posters sprang up on bill­boards earlier in January informing the public that the days of the Canaries being the most expensive region for the average shopping bas­ket were over. The ads, which centred on the de­letion of the word ‘have’ (most expensive basket) for ‘had’, were repeated time and time again on TV and radio but with no indication of the ad­vertiser.

However, the colours (bright yellow back­ground with blue and red lettering) match those of supermarket giant LIDL, which an­nounced, as reported elsewhere on this page,  at a press conference that it would be open­ing several stores in the Islands (Gran Canaria, Tenerife, Lanzarote and Fuerteventura) as of February, after almost seven years of red-tape problems with the re­gional authorities.

LIDL says shoppers will save up to €2,500 a year if they buy their food and other items in the firm’s stores.  



This article appears in the print edition 609 of Island Connections

Gallery: Ad identity resolved
A Lidl advertising with a big impact 
 1 picture found: Go to gallery
 
Canary Islands - 30.07.2010 - Soaring temperatures yesterday have brought a sweltering end to the month for most parts of the Canaries. more...
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Gran Canaria - 30.07.2010 - The owner of Gran Canaria's most successful karate school is to be prosecuted for almost 60 separate offences in what Spanish media are billing as the biggest child sex scandal in the country's history. more...
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Arona - 29.07.2010 - The main tourist areas in Arona are to receive a massive facelift under a 22 million euro project unveiled yesterday by the local council. more...
Canary Islands - 29.07.2010 - Yesterday's headline-making decision by Catalonia to outlaw bullfighting in the region as of 2012 has prompted a flurry of media reminders here that the Canaries were the first part of Spain to ban the sport. more...
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The new VW Touareg

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Electronic Cigarette
The Electronic Cigarette SLIM is recommended for smokers with few consume, occasional smokers and to go.
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Holiday car Tenerife
We have been in the rent a car business since 1976 in Tenerife. Our experience - your advantage.
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Elektrische Zigarette
Neue Geschmacksrichtungen als gefüllte Depots für die Elektrische Zigarette
www.elektrische-zigarette.eu
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Your transportation professionals for the canary Islands.
www.mobiltrans.com
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We are a real estate company, constituted in the year 2002, and nevertheless our professional team possesses a long trajectory in the real estate sector in the north of Tenerife.
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ic media group
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