Daily news from the Canaries and the islands' biggest English language newspaper on-line
    
Daily news from the Canaries and the islands
   Daily news from the Canaries and the islands' biggest English language newspaper on-line

Lidl and large
Ad identity resolved
The identity of the firm behind one of the biggest advertising blitzes in the Canaries in recent times has been revealed.


A Lidl advertising with a big impact
A Lidl advertising with a big impact

line
Sea Side Homes
Tenerife
Estate agents, Real Estate, Property Agents
31.01.2010 - Thousands of giant posters sprang up on bill­boards earlier in January informing the public that the days of the Canaries being the most expensive region for the average shopping bas­ket were over. The ads, which centred on the de­letion of the word ‘have’ (most expensive basket) for ‘had’, were repeated time and time again on TV and radio but with no indication of the ad­vertiser.

However, the colours (bright yellow back­ground with blue and red lettering) match those of supermarket giant LIDL, which an­nounced, as reported elsewhere on this page,  at a press conference that it would be open­ing several stores in the Islands (Gran Canaria, Tenerife, Lanzarote and Fuerteventura) as of February, after almost seven years of red-tape problems with the re­gional authorities.

LIDL says shoppers will save up to €2,500 a year if they buy their food and other items in the firm’s stores.  



This article appears in the print edition 609 of Island Connections



Gallery: Ad identity resolved
A Lidl advertising with a big impact 
 1 picture found: Go to gallery
 
Canary Islands - 07.02.2012 - Two Britons who had to be rescued again after getting into trouble on their bid to cross the Atlantic in a pedal boat could face a hefty fine for the latest mobilisation of air and sea rescue resources. more...
Puerto Santiago - 06.02.2012 - The controversial circumstances of the death of a Moroccan man whose body was recovered from the sea in Puerto Santiago at the week-end are being investigated. more...
Tenerife - 06.02.2012 - Several parts of the coast of Tenerife took a severe battering at the week-end due to the strong winds, which sent waves crashing onto the shore. more...
Santa Cruz - 06.02.2012 - Yesterday's big game against promotion rivals Albacete was an emotion-filled day for the family and friends of Andy Glover, who died recently. more...
03.02.2012 - The Tenerife Cabildo has issued a warning that people should take extra this weekend and avoid unnecessary journeys with high winds forecast with gusts of up to 90 kph expected tomorrow (Saturday).
more...
La Laguna - 03.02.2012 - The owner of a pack of pit-bulls that attacked a man and his dog while they were walking in a La Laguna park is being sought by police. more...
Rapa Nui, the unsolved mysteries


Banish the blues
They tell us that this is one of the most depressing times of the year more...
Peugeot 208

IslandConnections - Edition 661
E-Zigarette
Die E-Zigarette Classic ist das robuste Modell für den täglichen Gebrauch.
www.elektrische-zigarette.eu
Holiday car Tenerife
We have been in the rent a car business since 1976 in Tenerife. Our experience - your advantage.
www.hermanns-cars.com
Electronic Cigarette
The Electronic Cigarette SLIM is recommended for smokers with few consume, occasional smokers and to go.
www.liquid-shop.eu
Real Estate Tenerife
Tenerife Real Estate is your partner on Tenerife for penthouses, properties, fincas or business-pubs for the purchase and sale of villas, chalets, houses, appartements.
www.teneriffa-immobilien.es
Removal and shipping
Your transportation professionals for the canary Islands.
www.mobiltrans.com
ic media group
The Magazine - Edition 73