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Daily news from the Canaries and the islands
   Daily news from the Canaries and the islands' biggest English language newspaper on-line

Cautious optimism for 2010
If proof be needed that trade fairs do indeed generate good news you only have to listen to the positive noises that were being made by Canarian tourism chiefs and national and inter­national tour operators during FITUR, the annual Spanish tourism trade fair held recently in Madrid.


Regional and local politicians met with travel chiefs
Regional and local politicians met with travel chiefs

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Zena
Tenerife
Restaurants
30.01.2010 - Certainly there seemed to be a general air of cau­tious optimism about the summer ahead, with Costa Adeje’s Miguel Ángel San­tos, among other tourism councillors, working day and night to secure new deals for the island, particularly the south.  Among the new potential deals announced during the high profile event were the ongoing negotia­tions between the Tenerife Cabildo, Ashotel (the pro­vincial hoteliers’ federation) and Adeje and Travelplan to introduce a direct flight from Tenerife to Paris.  The move is seen as very important in recapturing a very worth­while market for Tenerife, and opening the way to increasing the number of French tourists coming here on a regular basis.

Jet2.com the low-cost UK airline is also opening new routes including to and from Scotland, and there are also talks to open up a direct line to Canada from Tenerife expanding the American connections. Major tour operator TUI was also upbeat, predicting a rise in visitor numbers to Costa Adeje of up to 15 per cent in the summer and 18 per cent in winter.  Air Europa, under the Grupo Globalia group also announced an increase of 25 per cent in the number of package holidays to the south of Tenerife from mainland Spain, and the director of Viajes El Corte Inglés, Jesús Nuño de la Rosa, another major player in the market, said it would be “a good year for tourism for Costa Adeje”, adding that they have contracted an extra 40,000 air seats from Madrid to the Canaries for 2010. 

Regional president Paulino Rivero also used the event to call once again for the Span­ish government to extend the current reduction in airport charges for airlines flying here. He said the way out of the recession suffered by the holiday industry nec­essarily included incentives, some of which could only be decided at na­tional level. “Our airports need to be more competitive in costs to attract airlines” insisted the president.

On the issue of the holi­day price war, and more specifically regarding the competition from the emerg­ing destinations, Nuño de la Rosa said “our clients look for value for money but it’s not the only condition they factor in when choosing to travel, they are also looking for quality and good service.  Costa Adeje meets the high standards of quality, excellent service as well as security, which is why we continue to opt for this destination...”

All of the islands were well represented at the fair, during which the Ca­nary Islands received the award for best stand, with excellent design and good interactive use of new tech­nology.  Arona introduced their new Braille maps for visitors with reduced sight capabilities, and also picked up their second Q for Qual­ity award.  Puerto de la Cruz presented their new image at FITUR under the slogan ‘Springland Per­fecta Primavera’, and their strategic plan, ‘Reinvent­ing the tourist destination, Puerto de la Cruz’.  As local tourism councillor Carmen Dolores Padilla pointed out, “the north of our island (Tenerife) has over 15,000 tourist beds, four natural parks, one national park, 48 natural monuments, 44 museums and exhibitions, 174 historic monuments, 60 beaches and four theme parks among many other attractions...but we can still improve our offer”.  The plan hopes to encourage the crea­tion of a conference centre, training centres, a tourist train for the Orotava Valley, a top class sports training centre as well as encourag­ing more special events in the area”.



This article appears in the print edition 609 of Island Connections



Gallery: Cautious optimism for 2010
Regional and local politicians met with travel chiefs  
 2 pictures found: Go to gallery
 
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