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Exchange rates
Rocky pound
There will be poor news this year for UK sterling and foreign holidays for UK residents according to two tourism experts at the recent Tourism Society Prospects 2010 event.


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Landhotel Finca La Hacienda
Tenerife
Hotel rural, Tourism rural
07.02.2010 - Both David Edwards, head of research and forecasting for VisitBritain and World­choice chairman, Colin Heal, believe that sterling will remain weak throughout this year.  Edwards blamed cur­rent economic issues on the Continent including Greece’s continued problems.  Heal added, “all the indications are that the pound is not likely to increase against the euro, indeed, if interest rates are raised [in the UK] it is possible that it may even succumb to parity.”

In the UK, Edwards be­lieves that the currency pres­sure could continue to drive British tourism.  Last year, 20 million Brits took a domestic break, 12 million more than two years earlier.  Heal pre­dicted a decline in British visitors to the US, although he declared that both Turkey and Egypt would remain popular with British tour­ists. From a Spanish point of view, the position is almost directly opposite as the new monetary situation, together with the crisis will squeeze tourist businesses even fur­ther.  Despite numerous articles and investigations proving that better offers for sterling buyers can often be found in euro countries than non-euro countries, the exchange rate will continue to influence tourists’ choice of destination.

Bright spots on the hori­zon?  According to the World Tourism Organisation, the number of tourists is ex­pected to increase this year after the four per cent drop in 2009, which was lower than the forecast.  There were 880 million international tourists last year the WTO stated, a number that is expected to increase by three per cent this year.  In addition, the Canarian government’s finance minister believes that the economic recovery of the UK and Germany will  begin to show in the tourist figures in the Islands in the second half of 2010.



This article appears in the print edition 609 of Island Connections



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