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Daily news from the Canaries and the islands
   Daily news from the Canaries and the islands' biggest English language newspaper on-line

Fare campaign
Bus persuasion for guides
Las Palmas took the unusual step recent­ly of inviting tourist guides from the resorts in the south of Gran Canaria to visit the capital and take a ride on the city’s Tour Bus.


The move was to try and attract more tourists to Las Palmas
The move was to try and attract more tourists to Las Palmas

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A bis Z consulting s.l.
Tenerife
Tax accountants
22.12.2009 - The initiative was aimed at advertising the attractions of Las Palmas in a bid to encourage holidaymakers to look beyond the usual routes offered in areas nearer resorts such as Maspalomas and Playa del Inglés.

Employees from top tour operators including Thomas Cook, Neckermann, TUI and JMC were ferried up for the day to see the city’s main sights on the double-decker bus and be briefed on what Las Palmas has to offer for visitors. The local Tourism Board says it hopes the campaign will encourage the tour operators to include more day-trips to the capital for their customers.

The fleet of Tour Buses al­ready carried around 700,000 people every year and the Board wants to increase the figure by 10 per cent with the initiative. 



This article appears in the print edition 606 of Island Connections



Gallery: Bus persuasion for guides
The move was to try and attract more tourists to Las Palmas 
 1 picture found: Go to gallery
 
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