Wednesday, 14.04.2021
 Daily news from the Canaries and the islands' biggest English language newspaper on-line
Product news, company profiles
   Product news, company profiles

Loving Lobster!
Tired of not getting the mobile phone services you’ve been promised? Of not being able to speak to customer services in English, or not getting the help you need? Of paying out for a line you only use for part of the year? Or having to constantly chase your mobile provider?
If the answer’s yes to any of the above, then you’ll be as interested as we were to hear exactly what mobile operator Lobster has to offer – from great mobile deals that include unlimited texts and calls in Spain, to the UK and other countries, to offering every single one of their services completely
in English.
Launched in 2018, Lobster has changed the face of mobile phone offers in Spain for expats, providing a complete sim-only package with everything from start to finish conducted in English. We spoke with Tony Watts, Marketing
Director at the company, who kindly agreed to tell us all about it. Tony is originally from the UK and has lived in Spain for more than two decades.
He spent over 10 years as Product and Offer Director at Yoigo before joining Lobster, adding his extensive experience of the telecommunications
sector in Spain to the management team, which is led by Gabriel Miguez, Executive Board Director-Managing Director, previously General
Manager of Yoigo and Telefónica, and is completed by Sales Director Alfonso Rodríguez, formerly the Commercial Director at Lebara.
Tony, thanks for speaking with us. I’m going to cut straight to the chase, as this all sounds very exciting: Are your services really all in English? It seems
almost too good to be true.
Yes, they really are. The website, app, billing information, and advertising are all in English and, most importantly, every one of our Customer Contact Centre agents is a native English speaker. We created Lobster to meet the
needs of the approximately 1.5 million British expats and other English speakers residing in Spain. However, we can also handle calls and provide
documentation in Spanish if a customer prefers. You can swap to us from other mobile companies, keeping your existing Spanish number if you already
have one, or we can give customers a brand new number.
That’s very reassuring for many people here, I’m sure. Are there any other advantages of your plans that would benefit expats, in particular?
We understand that foreign residents and winter visitors want to keep in touch with their families and loved ones, as well as see them regularly or return
home to spend the summer. So, to make the first one as easy as possible, each of our tariff plans not only includes unlimited calls and texts in Spain, but also to the UK, Ireland, Netherlands, Germany, Sweden, Norway, Denmark,
Portugal and Gibraltar! Also, the plans include ‘Roam Like At Home’ in the EU so you can enjoy the same services there, at no additional cost. The unlimited calls and texts can also be made from Spain to the USA, though that country
isn’t included in the roaming deal right now.
Secondly, if you’ll be away from Spain for a few months, it’s no problem at all with Lobster. You can simply park your number for free and have it available
again when you get back - for any time up to a year.
The beauties of Lobster’s approach seem to be its simplicity and how customer friendly it is. Was this a deliberate move?
Definitely. We want to provide a service that’s authentic and straightforward, based on the best of British values: reliability, fairness, consistency, decency and friendliness. One that not only meets the expat community’s specific
needs, but that’s easy, effortless, and an experience ‘just like home’. This is something which is very important to us... we want our customers to stay
because they're happy with the service, not because of nasty lock-ins or termination fees.
With Lobster there are no commitments and no lengthy contracts. In fact, there isn’t any paperwork at all. You just need a valid ID, such as a passport,
NIE, or similar, and a credit or debit card, which doesn’t even have to be Spanish.
You can sign up online at, or call our Customer Contact Centre for free on 1661. Alternatively, Lobster is available at more than 300
retail stores, including dozens in Tenerife. The majority of the retail stores are on the Mediterranean coast, but we’ll be expanding here in the Islands... basically, where the sun and the expats are, we are!
It all sounds perfect, but this kind of service must surely be expensive?
Not at all! We offer three plans, all including unlimited calls and texts in Spain, to the UK and other countries. The only difference between them is the amount of data you get. The ‘Small’ tariff offers 2GB of data and costs €12 a month. Medium gives 7GB for €18, and Large comes with 15GB at just €24 a month. It couldn’t be simpler, and whether you just send the odd WhatsApp,
or are glued to YouTube videos all day, we have a plan for everyone. You can also change between plans any time you want to find which one is the best for you or suits you at a particular time. What's more, we’re currently running a ‘try us and see’ promotion where you get your first month’s plan completely free, with no commitments, so you can try our service and see if you like it.
We think you will!
Well, offers don’t come much better than that. And can you tell us a little about the company please? Its name is certainly distinctive and memorable. Where did the inspiration for it come from?
We have our head office in Madrid, and we’re a registered brand of Zinnia Telecommunications, a Spanish company that’s part of the Gibtelecom
Group, the leading telecommunications company in Gibraltar: Basically, the BT of that area. We run on the Telefonica/Movistar network so have full national coverage across Spain, including here in the Canary Islands. We give you super fast data up to 4G and have great international coverage too. It took almost two years and an investment of over €4M to ready Lobster for the launch, as we wanted to make sure everything was just right.
And we chose the name Lobster as it brings to mind the good life – Spain’s great food and endless days of sunshine, what more could anyone want?
We couldn’t have put it better ourselves! It sounds fantastic and many customers are already expressing their satisfaction on the company’s
Facebook page, such as Tony Marshall, who says “Great telephone
support, fantastic website and excellent value call packages!”, and Maria Nuria García-Alizadeh, who wrote “Excellent service and brilliant bundle packages. Good app to keep you up to date on usage too.” But Keith Beardsmore has probably summed it up the best so far, with “Good service,
good price, well worth having”!

Loving Lobster!

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